What Are The 4 Different Types of Email Marketing?

Email Marketing ? 

Email marketing is a type of direct marketing in the digital world. It can help to make your customer aware of your latest service and offers. And it is an easy way to educate your customer by showcasing your values via email. 

Email marketing can help you to build a relationship with your customers, and can drive them as traffic to your social media or a blog etc.

What Are The 4 Different Types of Email Marketing?

1. Newsletter Email Marketing.

Newsletter email marketing is a basic type of email marketing. Newsletter emails inform customers of latest promotions, sales, and therefore the newest offerings. Newsletter emails are quite merely sales tools, they also help to develop a long-term impact on viewers.

It is a way to keep the viewers connected. With the help of newsletters, you can always keep them excited and wanting for more. And,  it also contains a push-button for them to do a specific action, like clicking on a button to enter a giveaway and other similar activity. It is also used to promote new products or services of the organization.

2. Promotional Email Marketing.

Promotional email is type of email marketing. Promotional email mainly used to showcase your special offers, limited time deals, or exclusive content.

Conversation written in the promotional email helps to speed up the buying process, creating new or repeat customers, or encouraging contacts to take some type of action.

The mail goal of this email marketing is to convince the viewer to purchase.

3. Transactional Email Marketing.

Transactional email is very important type of email marketing. Transactional email is an automated email sent to the customers based on their actions taken on a particular activity.

It contains receipts or claimed vouchers sometimes, Transactional email takes part after bookings. Accuracy is major part and very critical to handle.

4. Re- Engagement Email Marketing.

Re- Engagement email plays a crucial part in email marketing. The main motive of this email is to interact with customer via email. 

It is an effective practice that prioritizes advertising spend on users who is based on previous intent, have been identified as more likely to convert. Re-engagement is a powerful branding and conversion optimization tool that works best as a part of a broader digital strategy.